A cat investigating a frshnd reed diffuser on a wicker hamper

Where frshnd began

After years of buying home fragrance for our own homes, we decided to try our hand at making it ourselves.

Many, many attempts later, we are proud producers of a range of premium products in the space — and we still make every one of them the way we started: carefully, and by hand.

HAND MADE IN THE UK

Proudly made in the UK

Every frshnd fragrance product is hand made here in the UK — blended, filled and finished by us, not shipped in and relabelled.

Fragrance oils being measured and blended in laboratory glassware

Only the finest ingredients

Our products are made with the very highest quality fragrance oils, and our scents are blended by experts who know how a room should smell an hour after you have left it.

We try our best to always source ingredients that are not tested on animals.

Kinder by design

Sustainability is easy to claim and harder to do. These are the three things we hold ourselves to.

Working towards carbon neutral

We do our best to be carbon neutral in how our products are made and sent out, and we keep looking for the next thing we can cut.

Biodegradable and recyclable

Wherever there is a choice, we take the packaging that breaks down on its own or can go straight in the recycling.

Plastic, wherever possible, avoided

We design plastic out of our packaging wherever there is a workable alternative — not once the rest is finished, but from the start.

What we make

  • Luxury diffuser reeds

    Ultra-fine fibres with ScentThrow™ technology, in a choice of pack sizes, colours and lengths.

    Shop reeds 

  • Diffuser refill oils

    150ml of fragrance oil on a clean, slow-evaporating base. Works with our reeds, or the ones already in your bottle.

    Shop refill oils 

  • Scented vacuum discs

    Clean your home while releasing fragrance. Universal fit, individually foil sealed.

    Shop discs 

Make your space feel looked after

Shop the range